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Lasermonks: The Business Story Nine Hundred Years in the Making

By: Caniglia, Sarah & Cindy Griffith

Price: $7.00

Publisher: New York, McGraw-Hill: 2007

Seller ID: 602943

ISBN: 0071495711

Binding: Hardcover

Condition: Fine in Near Fine dust jacket

Blue boards quarterbound in maroon with title and author imprinted in gold on the spine. Parchment endpapers. Full number line 1 2 3 4 5 6 7 8 9 0 . Index. . 0.9 x 8.3 x 5.6 Inches. 224 pages. In the beginning, a hardworking group of Cistercian monks ran out of ink for their office equipment. When they saw the high price of replacement cartridges, they decided to launch their own company, selling ink and toner cartridges online at competitive prices. Soon, they caught the attention of two marketing and management consultants who-inspired by the monks' dedication to charitable work-formed MonkH...
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The Tipping Point: How Little Things Can Make a Big Difference

By: Gladwell, Malcolm

Price: $7.95

Publisher: Boston, Back Bay Books / Little, Brown and Company: 2002

Seller ID: 606989

ISBN: 0316346624

Binding: Trade Paperback

Condition: Fine

301 pages. An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Category: Marketing

Lasermonks: The Business Story Nine Hundred Years in the Making

The Tipping Point: How Little Things Can Make a Big Difference