Doing E-Business: Thriving in an Electronic Marketplace

By: Taylor, David ; Terhune, Alyse D.

Price: $4.95

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Book Condition: Fine in Fine dust jacket


Red book with title and author imprinted on spine in white. Full number line 10 9 8 7 6 5 4 3 2 1. Appendix, index. . 1.05 x 9.36 x 6.39 Inches. 292 pages. Strategies for becoming a fully functional E-business This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business. David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group

Title: Doing E-Business: Thriving in an Electronic Marketplace

Author: Taylor, David ; Terhune, Alyse D.

Categories: Computers,

Edition: First Edition

Publisher: New York, Wiley: 2000

ISBN Number: 0471380652

ISBN Number 13: 9780471380658

Binding: Hardcover

Book Condition: Fine in Fine dust jacket

Our Product Number: 603317

Keywords: Business & Investing Management Management & Leadership Systems & Planning Web Marketing Business & Culture Computers & Internet E-Commerce Internet,